DETAILS:

Date: January 22, 2019, 10am-2pm

Location: 515 E. Locust St., Des Moines, Iowa

What's Included: Parking & Lunch

CFRE Credit: 4.0 points

Participants will gain an understanding of the components of acquisition and renewal of individual donors. A major focus of this session will be on strategic prioritization within the annual fund and metrics that matter. In addition to setting SMART goals, participants will understand best practices in direct mail, telemarketing, digital, and special events.